Deconstruction of the 'New Moon' film Poster

The 'New Moon' official film poster; follows the same blue and black colour scheme as the magazine front cover, which I earlier analysed. Which highlights the significance of the moon in this film. Edward, Bella and Jacob are like a mirage - this image seems almost mythical as though they don't really exist. Also, in the film, Edward leaves Bella, yet he comes back to her like a mirage to keep her safe. Bella is the clearest, possibly due to her character being mortal and the boy characters immortal. This image suggests that werewolves love the moon and the light, were as vampires stay clear of it; as shown by Edward being to the side of the moon. The Light lies upon Jacob, as though he is central to this film, although Edward is the main character as he is portrayed as bigger than Jacob in this image, Jacob is new; and his character unravels throughout the film. This is possibly why the moon is positioned behind his face, to emphasise his role in the film, and the relevance of his character towards Bella's and Edward's relationship. Both Bella and Edward look slightly similar with their paler skin and brown hair compared to Jacob, who looks more Native American, which contrasts between the two male characters. Although the characters are leach of colour, the difference between the two male actors is strikingly obvious, possibly a technique as to not giving too much away, as nobody knows that Jacob is a werewolf until watching this film.

The connotations of the fantasy genre are displayed through the use of colour, dark blues and blacks which make the film seem almost imaginary and surreal, which contrasts between Bella's and Edward's relationship which seems relatively realistic. 'New moon' is displayed in a sans serif font, and the colour reflects the colour of the moon; fluorescent yet grainy, and is a constant theme throughout the media package of the trailer, the magazine front cover and movie poster. The emphasis of the light bounding off each serif is almost like a reflection from striking a surface. Which highlights the actor’s features and the grip of Bella's shoulder which Edward had hold of, these are conventions of a drama genre which 'New Moon' also belongs to.


This movie poster follows the conventions of any typical film poster, showing the release date 'Christmas 2009', the title, a main image, the actor’s names, the director and producers names etc.


The significance of the sea and cliffs, are of vital importance to the film. Therefore they are shown in the backdrop, in a dark shadowed like colour; again not to give too much away and not to spoil the film, as posters are brought out as an advertising technique before the film is released.