In order to create my own teaser trailer, magazine front cover and movie poster I must research the conventions of different genres, which will relate to my own media product.
'New Moon' is a fantasy drama, involving mythical creatures such as vampires and werewolves, and the rivalry between the two species. But more to the point a love interest between a mortal and a vampire.
Total Film posted the second of the Twilight Saga's film on the front of one of their magazine issues, as the film and books are growing in popularity. The image itself takes up over two-thirds of the front page, which signifies its importance - which is a marketing technique. The characters on the front appear to cover the 'Film' writing at the top; which again highlights the films importance.
The two men appear masculine and strong, compared to the damsel in distress that is the girl, who seems almost half the size of the two large men. This signifies the plot of the film; as she is mortal, the men are immortal. Therefore she is seen as this fragile young woman. The distinguished pale skin of the main character, whom is placed in front of the others, is of vital importance. As he is the vampire, which is a key part to the film, and the producers want this to be obvious to the readers. Both male actors cannot be anymore different, the vampire has handsome, chiselled features which we would associate with vampires. Whereas the werewolf has softer features and a darker complexion, this is so as not to mix both characters up. The over-the shoulder scowls at each other shows hostility, and jealousy; as both are fighting for the affections of the girl. This image indicates the obstacles which both Bella and Edward must face if they are to be together, Jacob who is protecting Bella from Edward, as he is standing in front of her is a major obstacle. The fact that the clothing is lacking in colour suggest that the main significance of the image is the skin colour, which illustrates the species of each character, this contrast with the dark backdrop highlighting the actors features more prominently.
'New moon' is fluorescently lit up like a moon in the night sky. This has many pragmatical meanings. 1) There is a sense of eeriness about the night time, which we could associate with mythical creatures 2) To represent the title of the film being 'New Moon' 3) Vampires only feed at night, and only come out. 4) The dark makes the two actors seem much more macho and strong.
Not only is 'New Moon' written in fluorescent writing but so is the masthead, 'Total Film'. By following the conventions of the fantasy drama, and keeping in with the same colour scheme and house style of Total Film magazine, which makes the front cover seem more easy on the eyes and appealing. The puffs surrounding the main image also stuck to the same colour scheme of white and cream writing, as to contrast with the dark, night sky backdrop, which makes the writing seem much more prominent.
This edition follows the conventions of any ordinary magazine, there is a bar code, banner text, the masthead, the date and the price of the magazine are all illustrated on the front cover but using 'Total Film's' own house style.
Linking the anchorage text of 'No one is safe' with the hostile faces of the main characters; shows us that 'New Moon' will be a scary, nerve rattling sequel to Twilight.
Thursday, 18 February 2010
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